Welcome to The System.
Our consulting firm (Maier Anderson) was founded to give people the freedom to make change. To fulfill that mission, we give away our system. For free. Forever. All we ask for in return is your feedback.
We use a replicable fundraising system based on the seven phases of fundraising: prospecting, qualifying, asking, getting commitments, thank yous, follow-ups, and upgrades. Raising money is more than metrics, it's psychology. We built this to address the very real fear, guilt, and shame that candidates experience.
This document is an ever-evolving distillation of the best fundraising practices from all the smartest people we have ever met. Ideas, methods and opinions have been generously borrowed from all over. We cannot take credit for inventing everything that follows, we just wrote it down.