Make sure your nonprofit team has created a prospectus for donors.

This should...

• [ ] Be full color
• [ ] Be up to two pages
• [ ] Include graphics demonstrating important points
• [ ] Include detailed descriptions of how much money you need
• [ ] Include detailed descriptions of how the money will be used.
• [ ] Include your core messaging points
• [ ] Include points about your viability as an organization and the viability of the raise.
• [ ] Include your "WHY"
• [ ] Pictures and stories that represent a diverse cross-section of the human experience.

A note on your prospectus: Many nonprofits make the mistake of waiting to send the "perfect" prospectus. Any memo, even one that's still in Google Docs, is better than none at all.